UNIQLO: Lucky Machine Campaign [UK]

UNIQLO are promoting the launch of the UK’s new online store with a virtual pinball machine that is socially connected.  They are known for their digital campaigns and this one again hits the mark,a seriously simple pinball machine that racks up some great brand engagement time over the campaign! Uniqlo: Lucky Machine Campaign Microsite

Also check out other previous Uniqlo campaigns :
UNIQLO: The Lucky Switch Banner Campaign
Uniqlo Tweet Show Digital Campaign
Uniqlo March Campaign Site
Uniqlo: Interactive Runway Tokyo 2009


  1. Each month,we choose 50 styles prom dresses to sell them in 99 dollar

  2. This campaign highly reflects the brands quirky image. Between men’s & women’s clothing, advertising strategies and viral marketing the fashion brand seem to be portraying a consistantly positive message, an understanding of the market as well as keeping their unique Japanese origin at the forefront.

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