Touch-The-Car. Digitally.

Taking the very physical concept of the ‘Touch The Car’ endurance competition, Peugeot have just run a campaign called ‘Take The Car’ – taking the challenge online. Created by Volt Reklambyrå, users would compete live from around the world to win a week with the car of their choice.

‘Players’ would connect via Facebook, select the car they wanted to drive, and simply click and hold their mouse on it for as long as they could. Dead Simple.

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