The formula that makes Ted so successful will work for your ad campaigns too. The Ted rules don’t just apply when speaking to Ted audiences, but to all. Follow the Ted Commandments in your next ad campaign and you’ll be assured of followers.
And when it comes to presenting your idea to clients, there’s also much to be learned from Ted talks. In a nutshell: Don’t talk for more than 18 minutes. Keep your central idea simple. Be visual. Use big pictures. Ban bullet points. Write no more than a few words on a slide. And remember to flatter your audience.