From Creative Review.
In a promotion for French telecommunications company Bouygues Télécom, DDB Paris recently devised a way to take your Facebook profile offline…
The agency realised that while people may share their most treasured memories and photographs via Facebook, the constantly changing nature of the site means that they can quickly be forgotten, or lost amongst the amount of info stored in a profile. So Bouygues Télécom created the option of turning your Facebook profile into an actual book.
While the idea is great, I’m wondering what this has to do with a telecommunications company. As a turning-something-digital-analogue execution, it still can’t trump Diesel’s Facepark.