Ramayana. A Traditional Story Now Made Interactive By Google Chrome
Indonesian culture is firmly rooted in its own brand of legends, myths and stories of long ago. So when Google decided to take on the giants and launch Chrome here with the message that Chrome is way more than your traditional browser, we saw an opportunity to tell that through a traditional story that resonates with Indonesian hearts – the epic tale of Ramayana*.
We re-told the story of Ramayana via a Chrome Experiment, integrating Chrome features and Google services like GTalk, Products, Weather and Maps through various scenes in the traditional story. The interactive experience also incorporated WebGL and HTML5 to demonstrate that Chrome is capable of more than just speed – it’s also powerful in security and stability.
*Passed down through ancient Sanskrit thousands of years ago, Ramayana is a magical tale that outlines the fight between good and evil. The legend of Ramayana still lives on in various forms across Asia today – from shadow puppets to water puppets to traditional dance performances.
Up until February 2007, FWA had almost entirely been awarding Flash websites. For 7 years, every day, a new Site Of The Day (SOTD) was being announced and it was always, almost completely, Flash deployed. The team at Ogilvy Singapore changed everything when they submitted Levi’s Copper Jeans and it went on to win SOTD on 21st February 2007. This site still stands shoulder to shoulder with the best non-Flash sites of 2011 and will always stand out as the seed of change at FWA.
Search for the thing you love and see the results in a one page overview including pictures, alerts, patents, videos, statistics, books, translations, 3D SketchUp, latest news, blog searches, locations, group discussions etcetera. In other words, see how Google tools can help you in all kinds of directions with the thing you love. What do you love?
Taking the very physical concept of the ‘Touch The Car’ endurance competition, Peugeot have just run a campaign called ‘Take The Car’ – taking the challenge online. Created by Volt Reklambyrå, users would compete live from around the world to win a week with the car of their choice.
‘Players’ would connect via Facebook, select the car they wanted to drive, and simply click and hold their mouse on it for as long as they could. Dead Simple.