Interesting TED Talk from Joseph Pine about what he coined as ‘The Experience Economy’. The need for companies to create engaging experiences.
All posts tagged “Talk”
Ira Glass of “This American Life” talks about the building blocks of a great story.
Change a few words and this could be expanded to just about any creative medium.
After an arduous 5-year journey of planning, training and fund-raising; Esther and her teammates created history for the nation by being the first Singaporean women to summit the highest mountain in the world on 20 May 2009.
We are very proud to have her with us at Ogilvy Singapore.
At TEDxBerlin, Fabian Hemmert demos one future of the mobile phone — a shape-shifting and weight-shifting handset that “displays” information nonvisually, offering a delightfully intuitive way to communicate.
Featuring ILM, Stefan Sagmeister, 180 Amsterdam, Dainippon Type Organization and more.
Hong Kong. 11th & 12th March 2011. Buy tickets here.
Is facebook just another marketing channel? Does every brand need a fb page? Is a fb post on your page always better than sending an email? How do you increase your fan numbers? These questions and more are answered in this revealing presentation by Soap Creative in Australia.
“A rose by any other name probably does look different and maybe even smells different.” says Sheena Iyengar, who has studied how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial decisions (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising findings about our attitudes towards choices. For instance, that when we’re presented with too many things to choose from, we tend not to choose anything at all. And that the American assumptions about choices are certainly not true in other cultures.
Elizabeth Gilbert muses on the impossible things we expect from artists and geniuses — and shares the radical idea that, instead of the rare person “being” a genius, all of us “have” a genius. It’s a funny, personal and surprisingly moving talk.