All posts tagged “Innovation”

Take a sneak peek at Web Lab – Google’s latest Chrome Experiment launching later this summer

Project Glass: One day… by Google

Is this the future of mobile browsing?

How close are we to experiencing the technology used in Minority Report? Introducing the next big Leap.

3D in a post-Flash world

Lights- an interactive music video.

There’s been a lot of debate over the relevance of Flash in the near future with the onslaught of iOS devices and inability of Flash to perform on mobile platforms which support it- we all know how fast the web moves ahead and how cruel it can be to those who don’t react fast enough.

At the present moment the argument is that Flash remains relevant on the desktop- as HTML5 lags behind in terms of both performance and ability to recreate some of the more immersive “interactive experiences” we’ve come to expect through the web.

But also a big piece that’s missing from HTML5 that is a given with Flash, is the ease of authoring, or creating content. It’s expected that new, bleeding edge technology comes with a steep learning curve, and that remains true with HTML5 today: there isn’t a lot of supporting frameworks to help with authoring, something Flash has enormous quantities of.

All of this is slowly changing, and here’s an example of that.

Three.js is a “lightweight 3D engine with a very low level of complexity — in other words, for dummies. The engine can render using <canvas>, <svg> and WebGL.”

Or as I’d like to call it, a “HTML5″ Papervision, implemented in Javascript. And it’s designed to be really easy to implement, how cool is that?

The screenshot above was taken from Lights- an interactive music video, done using Three.js. Visit the website, it’s hard to imagine that the entire 3D environment is rendered through the browser without use of a plugin.

Something that we wouldn’t imagine possible a few years ago.

FWA People’s Choice Award 2011

Cast your vote for the best digital work of 2011 from 12 finalists in the FWA People’s Choice Award 2011.

Tap for order.

Nice idea using near-field-comms for ordering food in a food court.
But would it replace Tissue Culture?

Coke Encourage-meter

Great idea from Ogilvy Buenos Aires.
Make enough noise to keep the screen on.

Proves innovation isn’t always about technology.

Productivity Future Vision (2011)

Microsoft Office’s follow-up to 2009′s Sustainability video.

Water Projection Mapping

Now that’s fresh.
For Nike Jordan Melo launch.

The future of toys?

AppMATes are a new line of toys that comes to life digitally when used with an Apple iPad, allowing kids to use the tablet’s screen as a virtual play mat.

My Next Trip

Interesting project by a French Web Developer. My Next Trip uses FourSquare’s API to help you plan your next weekend city trip. Won the grand price in FourSquare’s ‘Global Hackathon’.

Let’s roll.

30 Non-Flash Sites That Changed FWA in 2011

Up until February 2007, FWA had almost entirely been awarding Flash websites. For 7 years, every day, a new Site Of The Day (SOTD) was being announced and it was always, almost completely, Flash deployed. The team at Ogilvy Singapore changed everything when they submitted Levi’s Copper Jeans and it went on to win SOTD on 21st February 2007. This site still stands shoulder to shoulder with the best non-Flash sites of 2011 and will always stand out as the seed of change at FWA.

It all started in 2007.

Wacom introduces Inkling

A new digital sketch pen that captures a digital likeness of your work while you sketch with its ballpoint tip on any sketchbook or standard piece of paper.

Available Mid-September.