All posts tagged “Experiential”

How close are we to experiencing the technology used in Minority Report? Introducing the next big Leap.

3D in a post-Flash world

Lights- an interactive music video.

There’s been a lot of debate over the relevance of Flash in the near future with the onslaught of iOS devices and inability of Flash to perform on mobile platforms which support it- we all know how fast the web moves ahead and how cruel it can be to those who don’t react fast enough.

At the present moment the argument is that Flash remains relevant on the desktop- as HTML5 lags behind in terms of both performance and ability to recreate some of the more immersive “interactive experiences” we’ve come to expect through the web.

But also a big piece that’s missing from HTML5 that is a given with Flash, is the ease of authoring, or creating content. It’s expected that new, bleeding edge technology comes with a steep learning curve, and that remains true with HTML5 today: there isn’t a lot of supporting frameworks to help with authoring, something Flash has enormous quantities of.

All of this is slowly changing, and here’s an example of that.

Three.js is a “lightweight 3D engine with a very low level of complexity — in other words, for dummies. The engine can render using <canvas>, <svg> and WebGL.”

Or as I’d like to call it, a “HTML5″ Papervision, implemented in Javascript. And it’s designed to be really easy to implement, how cool is that?

The screenshot above was taken from Lights- an interactive music video, done using Three.js. Visit the website, it’s hard to imagine that the entire 3D environment is rendered through the browser without use of a plugin.

Something that we wouldn’t imagine possible a few years ago.

QR Cuts

Wayne Rooney’s hairstylist Daniel Johnson has been recruited to create the first ever QR cuts – QR codes shaved into the back of players’ heads. Betfair has signed up Bromley FC to unveil the look at their FA Cup first round clash against Leyton Orient.


“An openly experimental newsroom,” Beta620 is the New York Times’ new platform for interactive and other projects, suggesting a new, unprecedented level of transparency for the brand.

Knitted photographs using Processing

Stunning work by Pierre Commenge aka Emoc using Processing. View more at his Flickr stream.

The story behind… The Wilderness Downtown

All very tech-geek-chic.

More at TheFWA.

What happens when you introduce the Kinect to Machinima?

It’s like having a homebrew Avatar rig.

Camera software learns to pick you out from a crowd

How long till this stuff makes it to a brand? Read more here.

Be Your Own Souvenir

Very cool project in Barcelona. Get a full 360-degree scan with openKinect > 3D printer outputs a mini version of You.

Cool experiments from Google Japan

Creative Internet 106

Download here.


Using all kinds of video footage from their performances and interviews to create surprising (and randomly played) loops.

Part of the Weekend Never Dies

Rihanna kicks off 2011′s viral video race with a palindrome

The creators of this new video for Rihanna’s Reb’l Fleur fragrance are hoping for the video to reach twenty million viewers – a lofty goal, when you note that the top two videos last year’s most buzzed-about viral campaign from Old Spice had just over twenty-nine million and eighteen-million viewers, respectively.

However the goal doesn’t seem quite as high when you look at the views for Volkswagen’s popular Darth Vader commercial – which hit twenty-nine million in under two weeks, according to CNN. Pop stars also do extremely well in terms of views – Lady Gaga and Beyonce’s recent ‘Telephone’ music video has reached over one hundred and six million views.

The video is being called palindromic. A palindrome is a word, phrase, number or other sequence of units that can be read the same way in either direction, and the video aims to end where it begins – which is doesn’t really do, but we see what they are getting at. Depending on where you move the cursor (on the official fragrance page, not the YouTube clip below), you will see a spruced-up Rihanna or her evil twin.

Have a look at the video here:

Music Visualizer within a Browser

ApexVJ ScreenshotApex VJ Screenshot2

ApexVJ – Visualise your favourite tunes online.
It also has a “Mobile Remote” function that allows you to control the visuals with your mobile without using an app.

Start grooving here.

“Water Talks” for World Water Day