Few others have architected the same control of their product ecosystem. Still, the takeaway is that all companies must adopt a focus on integrating brand with product and service. From those that do it well (Amazon, Tiffany & Co.) to those that still need fine-tuning (Facebook, Walmart), all brands are challenged to consistently deliver coherent and satisfying product and service experiences to customers.
Companies need to start thinking about the holistic experience between their brands, products, and services. Crafting an experience requires design that considers these three elements of brand, product, and service in order to generate successful results. Any company can be analyzed through these lenses to evaluate the experience it creates for its customers.
Put another way, a product is an experience that occurs in the moment. A service is a relationship that extends over time and across platforms and mediums. A brand is much more than the logo; it is the pattern our brains expect based on everything we have previously heard, seen, and felt. All of these components roll up into the larger experience.
a brand’s voice and promise should inform the products that are built and the surrounding services that are delivered to customers.
Read that third paragraph. Steve Heller shares a facsimile of Paul Rand’s presentation book of the NeXT logo to Steve Jobs. This is how Rand presented logos: A single solution backed by smart reasoning. See all pages at the link.
Held from 23 July to 5 August 2011 at Night & Day Gallery, ‘I HAVE A ROOM WITH EVERYTHING’ is the first graphic design exhibition in Singapore featuring some of the best existing as well as out-of-print material, to celebrate the true beauty of Print.
The now legendary Cuban Council returns with a brand new site. I used to visit the news aggregator k10k when I started my career. Awesome to find out today that they designed the Facebook logo.
Specializing in handcrafted quality with meticulous attention to detail, the SF/NY group has relaunched their own website, leading with the notion that the company has been making websites since 1911. – Cuban Council @thefwa