Today’s ideal social form is not the commune or the movement or even the individual creator as such; it’s the small business. Every artistic or moral aspiration — music, food, good works, what have you — is expressed in those terms.
Call it Generation Sell.
All posts tagged “Consumer Behaviour”
Ray Ozzie, Soon-to-be-retired Chief Architect at Microsoft, published an internal memo identifying a pattern based on where the tech world is headed. His POV is on the world moving towards two categories of digital innovation: continuous services and connected devices.
Continuous services are “cloud-based agents” that bring together data to find insights and act on those implications based on our actions. Connected devices can take on many forms (i.e. mobile, embeddable sensors, etc.), and are used for “a broad variety of communications, creation & consumption tasks.”
Not new thoughts, but it really is a wonderfully clear viewpoint on digital. The power of APIs for instance is where today’s continuous services focus is. The next big thing for connected devices might be making your mobile phone a wallet for not just e-commerce but also brick-and-mortar purchases.
“A rose by any other name probably does look different and maybe even smells different.” says Sheena Iyengar, who has studied how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial decisions (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising findings about our attitudes towards choices. For instance, that when we’re presented with too many things to choose from, we tend not to choose anything at all. And that the American assumptions about choices are certainly not true in other cultures.