Rihanna kicks off 2011′s viral video race with a palindrome

The creators of this new video for Rihanna’s Reb’l Fleur fragrance are hoping for the video to reach twenty million viewers – a lofty goal, when you note that the top two videos last year’s most buzzed-about viral campaign from Old Spice had just over twenty-nine million and eighteen-million viewers, respectively.

However the goal doesn’t seem quite as high when you look at the views for Volkswagen’s popular Darth Vader commercial – which hit twenty-nine million in under two weeks, according to CNN. Pop stars also do extremely well in terms of views – Lady Gaga and Beyonce’s recent ‘Telephone’ music video has reached over one hundred and six million views.

The video is being called palindromic. A palindrome is a word, phrase, number or other sequence of units that can be read the same way in either direction, and the video aims to end where it begins – which is doesn’t really do, but we see what they are getting at. Depending on where you move the cursor (on the official fragrance page, not the YouTube clip below), you will see a spruced-up Rihanna or her evil twin.

Have a look at the video here:

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