From Digerati: Louis Vuitton puts fans in front row

Last week, Louis Vuitton unveiled a new online experience that put consumers in the front row of the label’s fashion show. An interactive camera allows the viewer to choose where to watch. Particularly devoted fans can also choose to watch the show with commentary by designer Marc Jacobs. This experience, along with Ralph Lauren’s recent digital projection and Diane Von Furstenberg’s popular iPhone app, show that fashion and luxury brands are finally stepping up to the plate when it comes to digital, an area that most major luxury brands have not yet adequately embraced.


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