The One Club and D&AD have joined forces to provide a creative ranking system for the advertising, design, interactive and communications industries at large. At its heart is a simple mechanism: The Pencil Rankings, which are based entirely on how creative work has performed in the two most highly-regarded, rigorously-judged, not-for-profit shows in the world. [...]

The latest reel from the always amazing LOGAN.

The formula that makes Ted so successful will work for your ad campaigns too. The Ted rules don’t just apply when speaking to Ted audiences, but to all. Follow the Ted Commandments in your next ad campaign and you’ll be assured of followers. And when it comes to presenting your idea to clients, there’s also [...]

This is Marwell & Schmitt’s Taxonomy of 16 influence tactics and dates back to 1967. It is still a very useful tool for modern day planners and creatives who are thinking of a way to change a consumer’s behaviour. Try them all over time. Try them all at once, for the same brief. Write ads [...]

For the exposition 140 Hits in Art, 140 artists were asked to redesign the sleeve of their favourite song. Woes van Haaften chose ‘Tour de France’, a track by Kraftwerk. In his design, he trimmed the artwork of the original sleeve down to the bare essentials, rendering instant recognition. Have a look.

Wordoid.com is recommended to anyone who needs to create a name for a product, website, domain or other thing. The site works very well and is actually quite sophisticated. The results are some very interesting words, some of which actually convey a new idea.