An algorithm can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years’ worth of personalized business cards. To honor 25 years of backseat-driving robots and vision-scanning iPhones and touchscreen-keyboard-3-D-display hybrids, the MIT Media Lab tapped Brooklyn-based designers (and erstwhile Media Lab rats) E Roon Kang and Richard [...]

I know the market is tough but damn, this is what it takes these days? Respect.

Some years ago, with increasing globalisation, there was a drive to identify best demonstrated practice, to codify it and coach it. We developed acronyms, characterful shapes and ring-bound folders. We attended conferences, bunjee jumped together and went home with wittily sloganned T-shirts. With the pressure at Board Room to demonstrate ROI, we became obsessed with [...]

Beautifully shot, a different insight and strategy for Ikea from Mother London. The campaign comes with a YouTube channel and a  Facebook page. Online, the campaign cleverly leverages people’s love for, and the interweb’s obsession with, cats: Facebook Likes at 4,982 and counting.

By Al Ries for Ad Age (Feb, 2006) Recently, the country of Guatemala hired a global branding consultancy to develop a new tourist strategy. According to the consultants: Extensive focus groups were carried out to understand the perspective of a broad range of Guatemalans, including the business, artistic, literary, hospitality and indigenous communities. ‘Working from [...]

Is facebook just another marketing channel? Does every brand need a fb page? Is a fb post on your page always better than sending an email? How do you increase your fan numbers? These questions and more are answered in this revealing presentation by Soap Creative in Australia. Soap Creative – 10 Facebook Myths Busted [...]

Last week, Apple overtook Microsoft as the world’s most valuable technology company. How has it managed to be so successful? Pundits love to say “innovation”, but if you go beyond the generic answer and break down the specific steps in Apple’s business model, an intriguing picture emerges. Let’s take the iPhone, and follow the stream [...]

Look at how the company executes a pre-launch strategy to build anticipation and generate awareness. Examine closely how Apple uses its retail partners to make the launch events an actual occasion rather than just the start of availability. Study carefully how Apple initially uses premium prices at the outset to maximise profits and communicate exclusivity, [...]

Comcast is in the process of rebranding some of its offerings to “Xfinity,” although the company name will remain Comcast. Consumers in 11 markets will have a choice of Xfinity TV, Xfinity Voice and Xfinity Internet. Presumably, Comcast will soon be rolling out these high-speed, high-definition services to other prospects in the 39 states the [...]