Last week, Louis Vuitton unveiled a new online experience that put consumers in the front row of the label’s fashion show. An interactive camera allows the viewer to choose where to watch. Particularly devoted fans can also choose to watch the show with commentary by designer Marc Jacobs. This experience, along with Ralph Lauren’s recent digital projection and Diane Von Furstenberg’s popular iPhone app, show that fashion and luxury brands are finally stepping up to the plate when it comes to digital, an area that most major luxury brands have not yet adequately embraced.
“It’s about the leader of a company valuing design and the leader of design valuing the company,” says Thomas Meyerhoffer, who worked in Ive’s design team for three years commenting on the Jobs-Ives relationship.
Talking about SxSW: If you’re not there, but interested in what’s been going on their last week, check out Ogilvy Notes. Different illustrators make notes during the multiple panel discussions, presentations, seminars and keynotes held at the festival in Austin, TX.
According to research released today by Forrester, only 6% of U.S. consumers aged 12-17 are interested in interacting with brands on Facebook, even though they are active users of the site in general.
Teenagers do use social media to discuss brands and products, but they want to initiate the conversation, rather than having the brand do so.
“While only 16% of young consumers expect companies to use social tools to interact with them, 28% expect companies to listen to what they’re saying on social networks and respond if they have questions,” says the report.
According to Forrester, most 12-17 year-olds said they trust search engine results and television. Almost 50% even said they could trust a company’s website, but only 26% said they feel they can trust a company’s profile on a social networking site.
An algorithm can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years’ worth of personalized business cards.
To honor 25 years of backseat-driving robots and vision-scanning iPhones and touchscreen-keyboard-3-D-display hybrids, the MIT Media Lab tapped Brooklyn-based designers (and erstwhile Media Lab rats) E Roon Kang and Richard The to dream up a fresh visual identity. The result is pure, unadulterated Media Lab: an algorithmic logo that generates a sui generis image for each of the Lab’s sui generis brains. (Cue spazzo nerd gasp.)