In a promotion for French telecommunications company Bouygues Télécom, DDB Paris recently devised a way to take your Facebook profile offline…
The agency realised that while people may share their most treasured memories and photographs via Facebook, the constantly changing nature of the site means that they can quickly be forgotten, or lost amongst the amount of info stored in a profile. So Bouygues Télécom created the option of turning your Facebook profile into an actual book.
While the idea is great, I’m wondering what this has to do with a telecommunications company. As a turning-something-digital-analogue execution, it still can’t trump Diesel’s Facepark.
The installation is constituted of a suspended and articulated topography of 4 x 2 m, subdivided into forty triangular mirrors. Twelve triangles are fitted with motors and eight triangles are equipped with audio transducers, which transform the surface into a dynamic sonic space. A dialogue between space and sound is created as the surface slowly modifies its shape, our perception of it altered through continuously changing light and sound reflection.
It’s only been a week since the release of Microsoft’s Kinect, and hackers online has already manage to hack it to work for the PC and MAC. So far here’s the coolest technical demo for the use of kinect, as of this week.
Essentially the “photographic” video stream was mapped onto the “depth” video stream, creating a live rendered 3D Video Effect with a USD$150 off the shelf depth-aware camera.
Cool ‘live’ campaign from Skittles. Provide an update and 15 minutes later, you’ll get your post visualized by a real person in a YouTube video. I believe there’s a whole swarm of Skittles call centre peeps in a warehouse somewhere in the UK. TASTE THE RAINBOW.
A short documentary that explores what it means to be an influencer and how trends and creativity becomes contagious today in music, fashion and entertainment. The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.
Download the app at minigetawaystockholm.com
This reality game challenges you to do the impossible: stay at least 50 metres away from everybody else in Stockholm city between October 31st and November 7th 2010. If you succeed, you win the new MINI Countryman.
Ray Ozzie, Soon-to-be-retired Chief Architect at Microsoft, published an internal memo identifying a pattern based on where the tech world is headed. His POV is on the world moving towards two categories of digital innovation: continuous services and connected devices.
Continuous services are “cloud-based agents” that bring together data to find insights and act on those implications based on our actions. Connected devices can take on many forms (i.e. mobile, embeddable sensors, etc.), and are used for “a broad variety of communications, creation & consumption tasks.”
Not new thoughts, but it really is a wonderfully clear viewpoint on digital. The power of APIs for instance is where today’s continuous services focus is. The next big thing for connected devices might be making your mobile phone a wallet for not just e-commerce but also brick-and-mortar purchases.