Archive for September, 2010

Social Media. Managed by a tree..

talking-tree.com

Automatic Generation of 3D Face Models from a single photo

Waseda University
Fast and Automatic 3D Face Modeling from a Face Photograph

C.V.I.V.

I know the market is tough but damn, this is what it takes these days? Respect.

Wind Tunnel Marketing

Some years ago, with increasing globalisation, there was a drive to identify best demonstrated practice, to codify it and coach it. We developed acronyms, characterful shapes and ring-bound folders. We attended conferences, bunjee jumped together and went home with wittily sloganned T-shirts.

With the pressure at Board Room to demonstrate ROI, we became obsessed with proof and measurement, with norms and traffic light systems. What gets measured gets done and what gets green gets made.

Now of course the development of a common Marketing language and a culture of effectiveness has to be a good thing. But few noticed, as the industry professionalized, that the Cavaliers were being marginalised. A steady stream of mavericks made their way to the exit door, their hitherto precious gut instinct no longer deemed valuable.

Another one from BBH Lab. It’s pretty admirable for a chairman of the agency to put this out there, and there’s a follow-up.

Gastrotypographicalassemblage

Gastrotypographicalassemblage

From Creative Review:

“I recently rediscovered Lou’s work and realised what an amazing and influential designer he was,” explains Kemistry’s Graham McCallum of how the exhibition came about. “He was in at more or less the birth of television in the USA and throughout the sixties set a benchmark of excellence for future designers to aspire to,” he continues. “An all rounder he could turn his hand to any design problem, on or off screen. His advertising work for CBS in particular has that authentic ‘Mad Men’ feel about it and he was helped by having the perfect designer/client relationship with Dr. Frank Stanton, the president of the channel. Stanton was a man of vision and culture who gave Dorfsman his head. It is the results of their collaboration we want to celebrate in ‘Gastrotypographicalassemblage’ We feel this is a fitting tribute as Lou passed away in 2008 at age of 90.”

quotes

Love the centre piece with the quotation marks; and ‘This program is so beautiful, it has to die.’ (And when did headlines like this and long copy die?)

The Power and Parils of Participation

Sage advice from BBH Labs.

360

2. 365 is still a better number than 360. Better to concentrate on the eco-system of your idea, the relationship between activity on different platforms and also how it plays out over time in daily conversation, than worrying if it lives in every single channel, ticks every box.

4. Short time-frame communications events are the ‘new’ campaigns. Think Burberry 3D globally integrated, social shows once a season and of course Old Spice: 186 videos produced in a 48 hour awesome binge of a Response campaign, then a gracious bowing out. Ditto Ben & Jerry’s 100 fair trades. By definition you can’t continuously maintain a ‘spike’ when activity is this intense. Nowadays it’s about having an ongoing bedrock of conversational and transactional marketing in owned and earned media, with timely new releases that play a vital role in fuelling and broadening that interaction.

Light Drive

I’ve been interested in taking my Light Study photo series and evolving them into motion pieces. I shot a lot of footage for a VJ gig for FITC San Francisco. So I edited together those stop motion sequences, mashed up some audio from the Tron Legacy trailers, and out came Light Drive.

The video is stop motion, so every frame is an individually shot photograph. Each photograph is a long exposure photo, with exposures reaching up to 20 seconds in some cases.

To control the lights, I used an Arduino controlled via bluetooth to drive a stepper motor. The stepper motor controls the movements of the lights remotely from Processing.

The light sources include cold cathode case lights, EL wire, lasers and more.

Whoa, this might actually be cooler than Making Future Magic.

Gravity’s Loom

loom1

loom2

Los Angeles-based design team Ball-Nogues Studio will create an immersive, site-specific installation for the IMA’s Efroymson Family Entrance Pavilion. The space will be filled with multicolored strings configured in catenary curves, arcs naturally assumed by the strings as they respond to the force of gravity.

More

Louis Vuitton City Guide 2011 – Paris, the Saint Honoré

Beautiful way to sell a City Guide.

Digital Agencies of the Future …

… or not. Smart little self-promo there.

Google x Bob Dylan

Tabio Slide Show

I hate puns but …

Simple, elegant, and surprise, it’s really just a fancy Flash video banner on top of an e-store. I suspect the video came first, and got turned into a simple interactive experience for the e-store. Shows you the possibilities if you’re ever stuck with a video to work with …

Layouts inspired by your environment

A useful article from Smashing Magazine.

According to Wucius Wong in his book Principles of Form and Design (page 42), point, line and plane can be considered conceptual design elements because, although they are not always explicit or visible, they seem to be present by implication. He explains how an angle, for example, implies the existence of a point and how lines, by marking the contour of an object, imply the presence of a plane.

In most art and design classes, students are asked to analyze the structure of a painting or design in order to better understand principles of organization. These linear studies usually have no relevance to the student outside of the class. But these exercises hold an important lesson, which is about learning to abstract images — and even our surroundings — into linear structures in order to learn about layout organization.

New Bird. New Experience.

Introducing a new, re-engineered Twitter.com that provides an easier, faster, and richer experience.

Making Future Magic

From today and tomorrow.

Very cool execution. I’ve never quite heard an agency sum themsleves up with such a line. It feels like a ‘zeitgeist thought.’