For your inspirational pleasure, we restlessly trawl the www for the best wow, whoa and whatever.

25 Jan

I Am a Lousy Copywriter

written by No Comments posted in Everything Else

I am terrified of producing a lousy advertisement. This causes me to throw away the first 20 attempts. If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy. –David Ogilvy

Read more @ Lettersofnote

20 Jan

3D in a post-Flash world

written by No Comments posted in Digital, Experiential, HTML5, Innovation

Lights- an interactive music video.

There’s been a lot of debate over the relevance of Flash in the near future with the onslaught of iOS devices and inability of Flash to perform on mobile platforms which support it- we all know how fast the web moves ahead and how cruel it can be to those who don’t react fast enough.

At the present moment the argument is that Flash remains relevant on the desktop- as HTML5 lags behind in terms of both performance and ability to recreate some of the more immersive “interactive experiences” we’ve come to expect through the web.

But also a big piece that’s missing from HTML5 that is a given with Flash, is the ease of authoring, or creating content. It’s expected that new, bleeding edge technology comes with a steep learning curve, and that remains true with HTML5 today: there isn’t a lot of supporting frameworks to help with authoring, something Flash has enormous quantities of.

All of this is slowly changing, and here’s an example of that.

Three.js is a “lightweight 3D engine with a very low level of complexity — in other words, for dummies. The engine can render using <canvas>, <svg> and WebGL.”

Or as I’d like to call it, a “HTML5″ Papervision, implemented in Javascript. And it’s designed to be really easy to implement, how cool is that?

The screenshot above was taken from Lights- an interactive music video, done using Three.js. Visit the website, it’s hard to imagine that the entire 3D environment is rendered through the browser without use of a plugin.

Something that we wouldn’t imagine possible a few years ago.

19 Dec

MGMT’s “All We Ever Wanted Was Everything” Music Video

written by No Comments posted in Animation, Music, Video

Lovely technique.

15 Dec

El Mac Singapore

written by 1 Comment posted in Art

So cool.

15 Dec

FWA People’s Choice Award 2011

written by No Comments posted in Digital, Innovation, Mobile, Social Media, Technology, Website

Cast your vote for the best digital work of 2011 from 12 finalists in the FWA People’s Choice Award 2011.

14 Dec

Tap for order.

written by No Comments posted in Digital, Innovation, Mobile

Nice idea using near-field-comms for ordering food in a food court.
But would it replace Tissue Culture?

12 Dec

CREATE Film Festival

written by No Comments posted in Film

The 3 Films are now on YouTube.

12 Dec

Deck The Screens

written by No Comments posted in App, Digital, Mobile

“Deck The Screens” (@DeckTheScreens) is a fun little holiday app from the folks at Deeplocal. It lets you string holiday lights between all of your screens. Just create a new set of lights, share your code with some friends or co-workers (it works best if everyone is in the same physical location), and watch the lights go.

29 Nov

Do you want the brand new YouTube Design?

written by No Comments posted in Digital, Social Media

Here we go. In 4 simple steps.
1. Go to http://www.youtube.com
2. Press Ctrl + Shift and J in Chrome to open the Developer Tools. Press Ctrl+Shift+K in Firefox
3. Click on the “Console” Tab and enter
document.cookie=”VISITOR_INFO1_LIVE=ST1Ti53r4fU”;
4. Reload the website and enjoy the new layout.

29 Nov

eBay: Give-A-Toy Window Installation

written by No Comments posted in Digital, Public Service, Technology

A really cool and interactive way to evoke the spirit of giving this Christmas.

24 Nov

Address Is Approximate

written by No Comments posted in Digital, Video

Google Street View stop motion animation short made as a personal project by director Tom Jenkins.
Story: A lonely desk toy longs for escape from the dark confines of the office, so he takes a cross country road trip to the Pacific Coast in the only way he can – using a toy car and Google Maps Street View.

Shot using Canon 5d MkII, Dragonframe Stop Motion software and customised slider.

18 Nov

Coke Encourage-meter

written by No Comments posted in Innovation, Outdoor, Technology

Great idea from Ogilvy Buenos Aires.
Make enough noise to keep the screen on.

18 Nov

EVOL

written by No Comments posted in Art

EVOL turns random street furniture into exact replicas of the estate where he lives in East Berlin and promises some kind of epic installation at the POW showrooms.

EVOL website.

17 Nov

World Leaders Lip-Locks with Benetton

written by No Comments posted in Print

For its “Unhate” campaign, the fashion retailer mocks up face-sucking scenarios between U.S. Prez Barack Obama and China’s Supreme Leader Hu Jintao and the Pope and a prominent Imam (among others). There’s even a way for you to get in on the hot dignitary action!

More non-tongue action at Co.Exist

16 Nov

QR Cuts

written by No Comments posted in Digital, Experiential

Wayne Rooney’s hairstylist Daniel Johnson has been recruited to create the first ever QR cuts – QR codes shaved into the back of players’ heads. Betfair has signed up Bromley FC to unveil the look at their FA Cup first round clash against Leyton Orient.